Over 1,000 followers only

Discover and analyze Instagram and YouTube influencers

  • Based on open data and AI technologies
  • Best fraud-detection system
  • Accurate audience demographics
Over 1,000 followers only
Our mission

We set a standard in Instagram and YouTube account analytics to make influencer marketing transparent, fair, and effective.

HypeAuditor mentioned in the media

Including Forbes, Glamour, and Rolling Stone

How to Spot Fake Instagram Followers

Take away much of your worry about the credibility of potential influencers. You can enter any influencer's Instagram handle into the Instagram Bot Analytics Tool by HypeAuditor [Instagram Audit - Fake Follower & Audience Credibility Checker] and it will give you an excellent guide to the genuineness of the account.

How To Choose Micro-Influencers That Can Build Brand Trust

…HypeAuditor can help you identify influencers based on reach, demographics and audience. These tools can also help ensure you're connecting with influencers who are authentically engaging with real followers.

[…] Authenticity breeds trust. Seek out influencers who bring an authentic voice to their content.


'Blurred lines' - closing in on the influencer frauds

Research done by Hype Auditor for PRWeek, analysing more than 7,000 UK influencers, reveals that about half the followers of influencers with up to 20,000 followers are "low-quality", due to the inclusion of mass followers, bots, and other suspicious accounts in their followers’ ranks. It found that more than four out of 10 engagements with this group of influencers are "inauthentic".

Are Instagram influencers cheating advertisers? New tool can identify who to avoid

Auditor for Instagram has analyzed over 100,000 bloggers to provide statistics on account authenticity. It uses an audience quality score, calculated by AI to detect cheating, and identify followers who will never bring in revenue for the brand. It calculates engagement rate, authentic engagement and followers reachability and delivers an audience quality score out of 100

Love Island finalist's Instagram followers exposed: 78% of them are FAKE

Analytics provider HypeAuditor and marketing platform Takumi, shared with Daily Star Online social media statistics about the year’s Love Island stars, undertaken on August 28.

Influencer-Hype auf Instagram: Alles nur gekauft? Influencer hype on Instagram: Everything just bought?

Während "Socialblade" nur die ganz Patscherten entlarvt, lässt sich in Kombination mit dem neuen Artificial Intelligence-Tool "Hypeauditor" ziemlich genau analysieren, wie sich die Follower einer Influencerin zusammensetzen. Der kostenpflichtige "Hypeauditor" wendet sich an die Marketing-Abteilungen großer Unternehmen und soll helfen, die tatsächlich wichtigen Paramenter wie "Engagement Rate" (also Qualität von Likes und Kommentaren) auszulesen. Aus welchen Ländern kommen die meisten Fans? Wie viele davon sind "echte" Menschen? Wie wird mit Beiträgen interagiert?

While "Socialblade" exposes only the very patscherten, in combination with the new Artificial Intelligence tool "Hypeauditor" can be pretty much analyzed exactly how the followers of an influencer composed. The fee-based "hypeauditor" is aimed at the marketing departments of large companies and should help to read out the really important parameters such as "engagement rate" (ie quality of likes and comments). Which countries do most fans come from? How many are "real" people? How do you interact with posts?

Who is HypeAuditor for?

For advertisers

Invest only in influencers with quality target audience

  • Powerful Instagram and YouTube analytics tool for making the right decisions
  • Discover Influencers with 25 filters including audience location, age & gender, engagement rate
  • Data-proven analysis in minutes, so you don’t have to hire experts or check manually

Use advertisers dashboard to organize your influencers and calculate audience quality of influencers for your next campaign

For agencies & platforms

Get reliable multi-source audience data including the most advanced fraud detection system

  • Qualify influencer audience quality with the most advanced fraud detection system
  • Ensure the success of your customers and attract more users
  • Integrate via uncomplicated API to enrich reporting on your platform with audience demography, quality, and engagement authenticity

Integrate via uncomplicated API to enrich reporting on your platform with audience demography, quality, and engagement authenticity

For influencers

Know your audience to prove your worthiness

  • See how engaged is your audience and what are they interested in
  • Show prospective clients that your audience is organic and engaged
  • Get more collaborations with top brands

Connect your Instagram or Youtube account to access your report for free and subscribe to weekly progress updates with actionable insights into improving your blog

Most advanced fraud detection system

As Influencer Marketing grows so does the price per post. This has created a market for fake followers and fake likes. Unscrupulous influencers cheat with audience size and engagement to trick unsuspecting advertisers.

HypeAuditor is your in-house expert when it comes to evaluating audience credibility. You pay per report and get data-proven Instagram and YouTube analysis in minutes, so you don’t have to hire experts.

Learn how HypeAuditor enables influencer fraud check

Key Features

  1. 01
    Audience quality analytics
    Audience quality analytics

    Get in-depth analysis of the quality of audience and find fake or ghost followers numbers. The report will show the number of real people and influencers, the percentage of mass followers and suspicious accounts.

  2. 02
    Demography and language insights
    Demography and language insights

    Find out where blogger’s audience lives and what language they speak. HypeAuditor report shows countries, cities, and states breakdown for the United States.

  3. 03
    Engagement analytics
    Engagement analytics

    Engagement Rate (ER) (% of audience that are engaged with the influencer’s content) compared to ER of similar bloggers. ER ranges with the number of bloggers with the same ER.

  4. 04
    Audience age and gender
    Audience age and gender

    Evaluate the percentage of target age group and gender among influencer’s audience. The report will show the percent of each age-gender group and overall split.

  5. 05
    Comments pod check
    Comments pod check

    Check if influencer’s comments come from an engaged and loyal audience and were not artificially incentivised.

  6. 06
    Advertisers Dashboard
    Advertisers Dashboard

    Organize your influencers and calculate the total quality audience and authentic engagement of influencers for your next campaign.

Mighty Influencer Discovery

Find a perfectly matched influencers across 7M+ profiles using a set of filters that will help to scope down the list to high-quality profiles.

Learn more

Trusted by 750 marketing agencies and brands, 20,000 influencers

Try Instagram and YouTube audit right now

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